Tuesday, 29 September 2009

New Fashion Brand Launch - Fashion Union

I had the pleasure of being invited to the Fashion Union's press day a few weeks ago which took place in Covent Garden, London. Fashion Union is a new label, which has officially launched online and they state that their site "offers a vibrant range of catwalk classics for fashionistas with a credit crunch budget". Their website is supported by a style guide, which they send out to their customers, much like popular fashion website ASOS do. However, the Fashion Union style guide/catalogue (which I did receive a copy of on the day) is 164 pages long and packed to the brim with all their products and photoshoots showcasing their products. 

For their Autumn 09 style guide all the shots were taken in New York and there is some great imagery. I love the fact that the stlye guide isn't full of advertisements, infact it doesn't have any, the whole thing is dedicated to the brand. The mix of the style guide and the stylish website makes Fashion Union a really accessible stop for this seasons top trends.

Chosen for her unique, evolving style, Louise Redknapp (who is lovely by the way, my parents know her) has been chosen as the brands ambassador. On the brand, Louise says, "I love the mix of styles and trends Fashion Union offers. Designer labels are great but it's the fast fashion that really lets you have some fun with your look. I'll definitely need to treble my wardrobe space, the collections look great!" 

Fashion Union's products includes all the Autumn/Winter 09/10 catwalk trends including Country Girl with chunky knits, frayed scarves and wellies. Lady Luxe with belted dressess, box jackets and pencil skirts. Punk Princess with leather jackets, studded belts and wet look leggings. And Sassy Stateside with sequin jackets and dresses. 

Part of the Visage group, who produce collections for ASOS, New Look, Dorothy Perkins and Next, Fashion Unions Autumn/Winter collection price points range from £5 - £59, which is a really great and inexpensive price range, with one of their moto's in their style guide being "dress for less in the union". 

I got to view some of their collection, and here's just a few of my favourite pieces:

Purple double breasted trench coat, also comes in black, stone or red, £49

Leona top, sequin and beaded top in beautiful delicate georgette, black, wine, teal or ivory, £30

This top is a complete bargain when you bare in mind all the sequins and beads, and for the past couple of seasons, French Connection has has a dress that is practically identical to this top, which is selling for over £100

Virginia overshirt, pin striped, long roll up sleeves with tab, £28

And finally, the Ferrara dress, with a fully sequined front and detachable straps, £59

These are just a really small selection of items I liked, from the samples that were there on the day, there are so many more on the website, so check it out, for all the latest trends at seriously affordable prices.


  1. OMG I love them all lol especially the mac xoxo

  2. love that dress - and like you say, really affordable ! Thanks for posting about this new brand.

  3. I was reading your about me and saw that you're a fashion journalist, which is awesome. That's actually what I want to do. I'm curious how you got into that, like what degree and who are you working for? Loving this collection, thanks for introducing.


  4. @Caroline - Thank you. I actually studied Fashion Journalism, a Uni not too far away from where I live. I received my degree last year. Where do you live? If you go on the UCAS website and look at the list of courses look under Fashion and Journalism individually and loads of courses come up, sometimes they are called names like fashion communication . Hope this helps, any thing else you need feel free to email me.


  5. Love the sequin and beaded top!! x


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